Associations 101: Association Professional Development 10 Tips in 20 Minutes
The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today's standards and give your member the experience they deserve?

Today's association websites compete with for-profit sites, industry publications, member companies, and even other associations. With all this completion your website is being judged, and if it is hard to use your members will quickly switch to these other sources for their information (and spending).

Join us for a quick hitting review of 10 web usability tips that ensure your users can find their way around your site and engage in your content so they stay connected to your organization and your mission.

Seminar Information
Date Presented:
August 09, 2013 1:30 PM Eastern
Length:
20 minutes
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10 Things Members Want from Your Association Website - Considering Web Usability in the Member Experience
Ray is Vanguard's web strategist blending almost 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes work with Fortune 500 brands including Disney and The Home Depot as well as non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more.

As Director of Client Strategy at Vanguard, Ray works with clients to set the strategic direction for their website and help them get beyond the "wouldn't it be great if" conversations to the place of "this is what we should do". He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations. Ray leads Vanguard's Washington, DC presence.
Speaker Information
Ray van Hilst   [ view bio ]
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