Associations 101: Association Professional Development 10 Tips in 20 Minutes
This session will explore strategies that will strengthen your service to and the relationships you have with, your association's board of directors. Associations are by law and tradition, "of their members, for their members and by their members." And yet members invest within their elected board members substantial authority and responsibility for the successful leadership and management of the association. Because staff relationships with Board members are ever-changing, and absolutely necessary, individual staff cannot be successful unless meaningful relationships are created and managed and maintained. To that end, every member of the association staff is responsible for contributing to good and durable relationships with the board.  Four primary keys to successful relationships are trust, performance, communications and professionalism. This session will also cover other areas such as:

  • The Role of the Board versus the role of staff
  • Taking minutes
  • The Role of the Board versus that of its committees
  • The importance of strategic or annual planning as a means for success determination
  • Dealing with difficult or troublesome board members
  • Staff behavior and interaction with board members

Seminar Information
Date Presented:
April 12, 2013 1:30 PM Eastern
20 minutes
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Working with the Board of Directors
J. Bruce Wardle, CAE, is an association executive who brings his significant experience and skill in nonprofit management, governance, membership, marketing and communication and credentialing to the association community and to AMG’s clients. With a staff of about 80 association professionals serving 17 full-service clients and numerous outsource clients, Wardle heads the leading Washington, D.C. based association management company (AMC).

Wardle has been with AMG since 1993 and has more than 29 years of association management experience. He is an active member of the American Society of Association Executives, (ASAE) having served as Chair of ASAE's AMC Council, is an active member of the Professional Convention Management Association, (PCMA) having served as Chair of PCMA’s Education Foundation, is active with the Association Management Company Institute (AMCI) currently serving as a member of the Board of Directors and sits on the Wolf Trap Foundation for the Performing Arts Associates Board. In addition to his extensive nonprofit knowledge, Wardle has ongoing experience in consulting to AMG clients in the areas of strategic and business planning, credentialing, and marketing and branding, which has had significant impact on AMG client growth.

As CEO of AMG, Wardle's core purpose is to help clients achieve their organizational goals. Guiding him and AMG's associates to mutual success is each client's strategic plan or annual plan of work, many of which Wardle has helped develop, along with client annual operating budgets and annual service needs as determined by each Board of Directors.
Speaker Information
Bruce Wardle   [ view bio ]
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